VoD Service for a European Telecom Operator

A regional office of a leading European telco made a strategic decision to redesign their web-based VoD service. Many of the platform’s features needed improvement, particularly in terms of media asset management and advertising capabilities.

In addition, the existing frontend was resource-intensive and imposed unreasonably high bandwidth requirements. The mobile UI was too rudimentary and functionally lacking to live up to the users’ expectations, so the client was running the risk of losing market share.

A proven track record of architecturally complex video streaming projects showcased Oxagile as a knowledgeable vendor and a perfect candidate to handle the project’s challenges.

As a large business with rigorously defined processes, the client placed emphasis on strict vendor and budget accountability, prompting Oxagile to follow the classic waterfall approach.

Requirements analysis and system design took three months to complete. Oxagile’s business analyst and systems architect authored a comprehensive set of project documentation, which was validated with the client to ensure the final product would meet all the captured requirements.

To tackle the frontend and backend workload in the following seven months, Oxagile brought together a well-balanced development team, including a project manager, six Zend-certified PHP developers, and three QA and testing engineers.

By partnering with Oxagile, Vodafone was able to deliver a complex, feature-rich VoD platform on time and on budget. The new system excelled in terms of video delivery and management capabilities, content security, and advertising features, while sporting a polished, mobile-friendly UI that actively engaged users.

As scheduled, the new platform went live ten months after the project start. The solution received great user reviews and allowed the client to dramatically increase market reach in the VoD segment.